Privacy Policy

Home Efficiency Standard is a home services company helping homeowners improve their home's energy efficiency. Our website and services are operated in the United States. If you have questions about this policy, see Section 13 for contact details.

We collect information in three ways: information you provide directly, information collected automatically, and information from third parties.

Information You Provide:

• Name, email address, phone number, and home address when you submit a quote request, contact form, or sign up for communications
• Details about your home (e.g., square footage, current utility situation) that you voluntarily share
• Communications you send us via email, phone, or web chat

Information Collected Automatically:

• Usage data: pages visited, time spent on site, links clicked, referral source, and browser/device type
• IP address and approximate location derived from your IP
• Cookies and tracking technologies (see Section 5)

Information from Third Parties:

• Data from advertising platforms (such as Meta/Facebook) about interactions with our ads
• Lead or referral information from marketing partners, if applicable

We use the information we collect to:

• Respond to your inquiries and provide quotes or consultations
• Schedule appointments and deliver home efficiency services
• Send you service-related communications (confirmations, reminders, follow-ups)
• Send marketing and promotional communications, including by SMS and email, where permitted and with your consent
• Improve our website and optimize our advertising campaigns
• Measure the performance of our ads on platforms like Meta (Facebook/Instagram)
• Comply with legal obligations and protect our rights

If you provide your phone number, you may receive calls or SMS/text messages from us related to your inquiry, appointment scheduling, or follow-up service offers.

By providing your mobile number and checking the opt-in box on our forms, you expressly consent to receive text messages from Home Efficiency Standard. Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP to any text message or by contacting us directly. Reply HELP for assistance.

We do not sell or share your phone number with third parties for their own marketing purposes. Your consent to receive SMS is not a condition of purchase.

We use cookies and similar technologies on our website, including:

• Essential cookies: required for the website to function correctly
• Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics)
• Advertising and retargeting cookies: allow us to show you relevant ads on third-party platforms and measure ad performance

Meta Pixel: We use the Meta Pixel (Facebook Pixel) on our website. This technology allows Meta Platforms, Inc. to help us measure the effectiveness of our advertising, build custom audiences, and show relevant ads to people who have visited our site. The Meta Pixel may collect data such as your IP address, browser information, and the pages you visit. This data is processed by Meta in accordance with Meta's Privacy Policy (facebook.com/privacy/policy). You can opt out of Meta's use of your data for advertising through your Facebook Ad Preferences or by visiting optout.aboutads.info.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: third-party vendors who help us operate our business (e.g., CRM platforms, scheduling tools, SMS/communications providers, email services), bound by confidentiality obligations
• Advertising partners: we may share hashed contact data with platforms like Meta to match audiences for ad campaigns. This data is transmitted securely and used only for matching purposes
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity
• Legal requirements: when required by law, court order, or to protect the safety and rights of our users or the public

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing services, maintaining business records, and complying with legal obligations. When information is no longer needed, we securely delete or anonymize it.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and protect your personal data.

Depending on where you live, you may have the following rights:

• Access: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate or incomplete information
• Deletion: request that we delete your personal information, subject to certain exceptions
• Opt out of marketing: unsubscribe from emails via the unsubscribe link in any email, or text STOP to opt out of SMS
• Do Not Track: our website does not currently respond to "Do Not Track" browser signals

To exercise any of these rights, contact us using the details in Section 13.

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you additional rights:

• The right to know what personal information we collect, use, disclose, and sell or share
• The right to delete personal information we have collected from you
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit use of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

Do Not Sell or Share My Personal Information: We do not sell personal information for monetary consideration. We may share personal information with advertising partners (such as Meta) for cross-context behavioral advertising, which may constitute "sharing" under CCPA. You may opt out by contacting us or adjusting your cookie preferences.

To submit a verifiable consumer request, contact us using the details in Section 13. We will respond within 45 days as required by law.

Nevada residents may opt out of the sale of certain personally identifiable information. We do not currently sell personal information as defined under Nevada law. If you have questions, contact us using the details below.

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Home Efficiency Standard

Email: [Insert Email Address]

Phone: [Insert Phone Number]

Mailing Address: [Insert Business Address]

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.